As one might expect, the change created an uproar on social media. Many users, some who pay for the service, expressed a strong disliking for the change, claiming that they would shut down their accounts and cease payment where applicable. It wasn’t long until the story hit the news.
Following the storm, Evernote CEO Chris O’Neill has published a clarification on the change in policy. He admits that they communicated the change poorly, which resulted in confusion. He noted that they’d heard all of the concerns and apologised.
The company have clarified that users can opt out of their research programm. While users currently have to put things like to-do lists or travel itinerates together manually, they explained that they want to increase user productivity by making these sort of things automated. This is where machine learning comes in, which O’Neill states still needs a human to check to ensure the technology is doing its job and to develop it further.
This change will still be introduced on January 23rd, but users can control whether their data is used for this purpose. However, the company have not changed the fact that they can still access user data in particular circumstances, regardless of the machine learning program opt out.
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